Twitter is an American social networking and microblogging service. Twitter users interact with small messages called, “tweets”. Currently twitter has more than 330 million monthly active users. It is in the league of big social media platforms like Facebook, Instagram etc. It was created by Jack Dorsey, Noah Glass, Biz Stone and Even Williams in March. In this article I will take you through the journey of creation and rise of twitter.
In 2006, Jack was an undergraduate student at New York University. He came up with an idea of an SMS service to communicate with small group. He shared his idea with board members of a podcasting members Odeo. Williams was also part of board members. He later ascribed the idea to Noah. They decided to name this project twttr as domain twitter.com was already in use. Later they bought the domain name and changed the name of service to twitter. Twitter spun off its own company in 2007.
Work on the project started on March 21, 2006 and full version was publicly in july 2006.
The first breakthrough moment for twitter came in 2007 through South by Southwest Interactive conference. During the event, twitter engagement increased from 20000 tweets par day to 60000. They placed two 60 inch plasma screens in the conference hallways. These screens were used to stream twitter messages.
This conference helped twitter in rapid initial growth. Almost 400k tweets were being posted on twitter per quarter in 2007. This increased to 100 million tweet per quarter in 2008. By 2010, company recorded over 70000 registered applications. In march 2021 it became third highest ranking social site. Prominent events like football world cup, NBA finals etc. helped twitter in growing quickly. When Michael Jackson died on 25th June 2009, twitter severs crashed as users were tweeting at the rate 100k tweets per hour.
Emergence of “New Twitter”
After gaining popularity, twitter started revamping it’s service. Initial changes included the ability to see pictures and videos without leaving twitter by clicking on link given in individual tweets of various sites like YouTube.
On 5 April 2011 , twitter released a new home page but due to some glitch it was relaunched on 20th April 2011. On 8th December 2011, twitter added a new feature to its website named “FLY”. In addition to home tab, the connect and discover were also introduced. On 21 March 2012, twitter celebrated its birthday and also announced that they have 140 million active users.
In 2012 twitter expanded at a fast rate. They opened an office in Detroit to work with automobile brands. In june 2012, logo of twitter was modified to bird symbol. Throughout next couple of years twitter acquired several companies like Vine, Crashlytics, Trendrr etc.
In 2014, twitter underwent a redesign which significantly changes its interface. Some of major changes included profile picture and biography in a column left to the timeline, and a full-width header image. Twitter acquired many different type of companies onwards 2014 like Namo Media ( a native advertising company) in 2014, Mitro( a password-security startup) on 31st july 2014, Niche(an advertising network) on February 2015 etc.
Twitter took an significant step in 2020 and started marking tweets which contain misleading information.
Twitter kept expanding its business and was announced to be the 10th most downloaded mobile app in 2019.