In relation to society, media plays an important role in the life of human beings. In the contemporary period, media in form of radio videos, television has become a dependable factor for people in order to get information related to national as well as international interests. Media has also become a source for people to stay connected with their family members, friends and colleagues and assist them to keep themselves updated with the ongoing social trends.
Today, under the basic idea of freedom of speech and expression, media has invaded almost all elements of an individual’s life and thus can be considered universal. In India, there are different categories of media such as mass media which is further of various types like cinema, television, radio, magazines, newspaper and many active sites based on internet. At present, the media power has reached upto such great height that a body of government can be formed or shattered, simply by the positive and negative determination of the people.
In the public domain, the Indian media functions as a mediator between the citizens and the government, bringing up problems of serious concern and also acts as an agenda setter. The citizens must be protected by media in the first place in order to preserve the democratic values of the nation. This role is rightly acted by the media socially by aiding governmental programs such as Beti Bachao Beti Padhao, Swach Bharat Abhiyan, water and fuel saving initiatives etc. The media also helps the underprivileged people. The crimes related to women such as violence and gender discrimination and the practice of considering women weaker both physically and mentally prevailing in Indian society has been brought into light by the media. The people of the society are communicated and made aware of various other gruesome crimes via television, effective films, influential radio documentary, drama and animation. The social evils are terminated by bringing about positive change by the government by the help of the media. Therefore, free participation of people is involved in media and it acts as an unbiased mentor, this aids in encouraging the state of being equal in status, opportunities or rights which fortify the democracy. The country is also shaped economically and politically by the media apart from the social change. The media at times derive secret information related to corruption and make is accessible to the public making the life of officials and corrupt bodies of government difficult. In the nation, a great number of people are not aware of the political parties or the political activities. As a result of which many do not vote or vote in darkness. The media helps in making the public aware of the clear picture of the political parties, leaders and their agenda. Therefore, it plays a significant role in the turnout of a voter which is beneficial for the democracy’s strengthening. The media contributes greatly by providing accountability, publicity and transparency.
The current role of the media in the system of Parliament is a matter of debate along with criticism for ignoring its responsibilities towards the society. Certain practices of the media commercially has affected the Indian democracy recently. In the Indian market, truth and the quality or state of being correct is almost lost at the expense of interest of the world in media. In the recent years, the media somewhat seem to be navigated towards the dark. Today, the media acts as mouthpiece of the political parties and the agencies are under the control of some political leader. The rising communal riots due to coverage of sensitive propaganda news might prove threat to the democracy.
Thus, it is the duty of the media to act in a more responsible way and be accountable for presenting any information or news to the public. There is lot of scope for media to rise up to the people’s expectations and refine its standard. Freedom of press is a blessing in India but at times it may turn out to be alarming.