Forms of Content Marketing

As regular consumers of the media and the internet, all of us must have come across some form of content marketing at some point. Content marketing refers to the creation and distribution of valuable, relevant content for a clearly defined audience to cause a profitable customer action. The goal of content marketing is to provide valuable information to the audience through content such that they willingly consume it rather than avoiding it. We build brand loyalty and trust by providing solutions to problems faced by them.

There are mainly 5 forms of content marketing we can see today. They are:

Blogging

Many brands use blogs, often including it as part of their website. It is one of the most popular forms of content marketing techniques, being very cost-effective for small businesses. Blog posts usually contain written material about useful information on topics related to your product or service. When the written material provides relevant knowledge and effective solutions to customers’ problems, they earn an audience and build good customer relationships. The length of the post depends on the topic of the blog, audience demographics and the writer’s unique writing style. Whether it is long or short in length, make use of catchy headlines and simple language. Search Engine Optimization (SEO) also comes into play in driving web traffic to the blog.

Podcasts

The immersive field of podcasting has seen a rise in its number of listeners every passing year. Podcasts are audio content posted on topics ranging from interviews, discussions to reviews on the internet. Even though it is a smaller market compared to blogging, it still garners a loyal group of listeners because of how easy it is to indulge in podcasts. Unlike blogs and videos, the audience can listen to podcasts while doing anything else like travelling or cleaning. Listening to the podcaster’s voice, the information they give and their opinions on stuff builds a stronger relationship with the audience, They choose topics closely related to their product or service and post content consistently to various podcast hosting platforms like Spotify, Google Podcast, Apple Podcast, etc. Quality audio recording equipment and software are also important for good podcasts.

Videos

Nobody can deny how popular videos are among the general public. All of us watch YouTube at least once a day and short-form videos on platforms like TikTok and Instagram are all the rage. Videos could be vlogs, reviews for products, step-by-step guides or even animated/sketched whiteboard videos. While it is expensive and time-consuming, it is also very efficient as it can communicate quicker than any other form of content marketing, provided it is produced in the right setting with good characters and equipment. Whether they are product reviews or instructional videos, they are the closest you get to having real contact with someone. The video content you created can also be used in other forms, like in social media and blogs.

Infographics

Infographics refer to long representations of graphs, statistics, and other relevant information. You may have across interesting graphical representations of information and statistics related to various interesting topics. These simple, valuable graphics are useful in summarizing and breaking down the important points of a complicated, large area of study or a survey. A well-made infographic can grab a lot of attention. It usually gets shared a lot on the internet and on social media. They can be supporting content for blogs or standalone content.

Social Media

Everybody has social media these days and it goes without saying that it is one of the easiest and most effective forms of content marketing. Posting consistently and making relevant and shareable content is essential for social media marketing. When you have such a large amount of people online exposed to your content, you need to make sure your content is relatable and engaging with the audience. Make use of social media analytics to figure out which social media platform and what kind of content (written, videos, etc) works best with your audience.