Why You Should be Getting into Podcasts

Of all the different types of media available to us today, podcasts may be the ones we have the least exposure to. Even while podcasts are less popular compared to other media forms like videos and blogs, the number of podcast listeners has risen steadily each year since it started in 2004. The Covid-19 pandemic and the worldwide lockdowns are what kickstarted my habit of listening to podcasts. Whether the episode features experts’ advice on topics like mental health and exercise, celebrity interviews, or film and TV show reviews, listening to podcasts has been both educational and entertaining for me.

When I talk to people about podcasts, a lot of them are confused about what it is. A podcast refers to a series of digital audio files prepared and distributed through RSS feeds or apps (Spotify, Apple Podcasts, etc), that can be accessed through the internet or downloaded. The audio files can be about anything – you name it, you can probably find podcast episodes on it. It can be news, comedy, science, and niche topics. You can find great reviews of new and old films, TV shows and series. Podcasting initially started as an easy and inexpensive way for individuals like bloggers and musicians to communicate their ideas and opinions and build a close community of similar-minded people. Comedian Joe Rogan’s The Joe Rogan Experience is the most popular podcast globally. Dear Hank and John by authors and YouTubers John and Hank Green discuss almost everything their listeners want answers to.  Podcasts today have also been adopted by large and small companies, radio networks (BBC, for example), and media organizations like NPR and New York Times. For a lot of businesses, it is an effective content marketing technique for cultivating brand loyalty and customer relationships.

One of the greatest advantages of listening to podcasts is how easy it is to access. Users can listen to any podcast from their mobile phones at any time of the day. If you are like me, you will appreciate how it makes a lot of your daily chores like cleaning or washing dishes fun. It makes multitasking so much easier. You can listen and learn new things while you go through your daily chores or travelling to work/class. It is also a very effective way of reducing the time you spend looking at the laptop or mobile phone screen. Listening to podcasts is a great way of learning and unlike visual media, it doesn’t exert strain on your eyes. It also keeps your brain active as you use your imagination more with podcasts. The vast variety of topics on which podcasts are made also means you get to learn unique stuff often directly from the subject experts. That is a lot of education and entertainment guaranteed.

Many popular podcasts have seasons with a series of episodes in each season. These episodes may be released daily, weekly, or at any time the podcaster wishes. You can subscribe to podcasts and get notified when a new episode is posted. People get into podcasting because it is a comparatively easier and cheaper way of producing your own show. You do not need to depend on radio broadcast stations and can talk about anything you like. You just have to make sure you have the right audio recording equipment and audio editing software, and choose the right topic to talk about. Podcasts can go as short as a few minutes or be longer than an hour. You can use any of the popular podcast hosting websites and apps to search for podcasts on the topics you like.